IM Digital is proud to announce that we have been named the Bloomreach AMER Delivery Agency of the Year for 2026. This prestigious award, announced on June 11, recognizes our deep expertise in leveraging the Bloomreach platform to deliver exceptional results and significant revenue growth for our clients, exemplified by our transformative work with the leading intimates brand, ThirdLove.
We are thrilled to be recognized by Bloomreach as their top delivery partner in the Americas. This award is a direct reflection of our team's commitment to mastering the complexities of data-driven personalization and our philosophy of engineering content and campaigns that resonate deeply with customers. It celebrates our proven ability to turn the potential of a world-class Customer Data Platform (CDP) into measurable, real-world success for our clients.
What is the Bloomreach Partner of the Year Award?
The annual Bloomreach Partner of the Year awards celebrate the top-performing agencies and technology partners within the Bloomreach ecosystem. These partners are recognized for their excellence in driving innovation, delivering outstanding customer value, and pushing the boundaries of what's possible with e-commerce personalization and marketing automation.
Winning the AMER Delivery Agency of the Year award specifically highlights our technical mastery and strategic excellence in implementing and managing the Bloomreach platform to achieve and exceed client goals.
Read more: Bloomreach Celebrates Americas Partners for Their Exceptional Commitment in Revolutionizing Commerce Experiences
A Partnership Forged in Success: The ThirdLove Story
Our work with the innovative intimates brand, ThirdLove, was a key factor in this achievement. The case study showcases how a strategic, data-first approach to personalization can unlock significant growth.
The Challenge: A Disconnected Customer Journey
ThirdLove had a wealth of customer data but faced the common challenge of activating it effectively. Their marketing efforts were largely one-size-fits-all, leading to missed opportunities for deeper engagement with their diverse customer base. They needed a partner to help them transition to a truly personalized marketing model that could speak to individual customers based on their unique behaviors and lifecycle stage.
The Solution: Strategic Segmentation with Bloomreach
Leveraging the power of the Bloomreach platform, the IM Digital team engineered a sophisticated segmentation strategy. We moved beyond basic demographics to create 12 distinct, high-impact customer segments based on nuanced behavioral data, such as:
- First-time vs. repeat purchasers
- Discount-driven shoppers vs. full-price buyers
- Shopping frequency and average order value
- Product category preferences
With these segments in place, we launched highly targeted email campaigns featuring personalized product recommendations, tailored promotional offers, and content that spoke directly to the needs of each group.
The Results: Driving Measurable Growth
The outcomes of this strategic initiative were transformative and demonstrate the power of true personalization:
- 40% Increase in Email-Attributed Revenue: By delivering the right message to the right customer at the right time, we dramatically increased conversion rates.
- 10% Lift in Repeat Purchase Rate: Personalized journeys fostered greater loyalty and encouraged customers to return.
- Enhanced Customer Engagement: Campaigns became more relevant, leading to higher open rates and a stronger brand connection.
This project is a perfect example of IM Digital's methodology: we don't just implement a tool; we build a comprehensive, data-driven system that becomes a core driver of business growth.
Read the full ThirdLove case study
Why This Award Matters For Our Clients
For our current and future clients, this award is more than just a trophy. It is an assurance of the quality, expertise, and strategic vision you can expect when partnering with IM Digital. It means:
- Proven Expertise: You are working with a team that has been recognized as the best in the Americas at implementing one of the world's leading e-commerce platforms.
- Data-First Strategy: We build strategies grounded in deep data analysis, not guesswork, to ensure your marketing efforts are efficient and effective.
- Focus on ROI: Our goal is always to deliver measurable results that impact your bottom line, from increased revenue to higher customer lifetime value.
- Future-Proofing Your Business: We are at the forefront of the shift towards AI-driven, personalized commerce, ensuring your brand is prepared for the future of search and customer engagement.
Work With an Award-Winning Agency
In an era where customers expect seamless, personalized experiences, partnering with an agency that can navigate the intersection of data, technology, and content is critical. This award from Bloomreach is a clear indicator of our leadership in this space.
If you are ready to unlock the full potential of your customer data and transform your marketing efforts, let's talk.
